Liu Wen
The New York Times labelled Liu Wen as China's
"first bona fide supermodel" in 2012. Whether or not that's true
might be subjective, but Wen is certainly a holder of many firsts. Liu Wen's the
first Chinese model to walk the Victoria's Secret runway, to appear on an
American Vogue cover, and to make the Forbes' highest-paid models list. Oh, and
she's the first Asian woman to be a spokes model for cosmetic titan Estée
Lauder.
When Liu Wen departed the company in 2017, the brand gave this
statement: "Liu Wen was an important member of the Estée Lauder brand
as a global spokes model for over seven years. Liu Wen helped us connect with a new
generation of consumers not only in her home country of China, but all around
the world." Wen told Marie Claire, "Sometimes people ask me, why
it's me who has managed to break the boundaries and sometimes I don't
know!" Nevertheless, Wen's work has paved the way for more Asian models to
take the spotlight.
